Markets fall. That's normal.
Everything you decided calmly gets tested on one specific afternoon. This lesson is about that afternoon.
9 min read
The investing fundamentals module covered volatility (how much the price bounces around) and time horizon (how many years until you need the money) as concepts. This lesson is about the afternoon those concepts get tested: your balance is down 30%, the news is confident it will get worse, and the sell button is right there.
The underlying mechanics, why volatility is the price of return and why the range of outcomes narrows over longer periods, are in the investing fundamentals module's lesson on risk, return and time horizon. This lesson assumes that and deals with the behaviour instead.
The falls are the normal operation of the thing
A 10% fall happens most years. A 20% fall happens every few years. A 30% to 50% fall happens several times in an investing lifetime. None of these are malfunctions. They are the mechanism by which the long-run return exists, because an asset that never fell would not need to pay you anything extra for holding it.
The historical record is unambiguous that every previous fall was eventually recovered by broad markets, and equally unambiguous that recovery took anywhere from months to years, and that nobody rang a bell at the bottom. Both halves are true and the second half is why this is hard.
Why panic selling is so expensive
Selling in a downturn does two separate kinds of damage, and people usually only count the first.
The first is that you convert a paper loss into a real one. Until you sell, a fall is a quoted price on a screen. After you sell, it is an outcome.
The second is worse and less obvious. Having sold, you now need a second decision: when to come back. That decision has no natural trigger. The market does not feel safe at the bottom, it feels terrible at the bottom, which is what a bottom is. So people wait for confidence to return, and confidence returns after prices have already risen substantially. The result is selling low and buying high, executed carefully and in good faith by someone trying to be prudent.
This is why the best days matter so much. The time in the market lesson covered the data: the strongest days cluster inside the worst periods, often within days of the worst ones, and missing a handful of them removes a large share of a multi-decade return. You cannot dodge the bad days and keep the good ones, because they are the same week.
Liquidity, again, and why it is the trap here
The real estate module made this point from the property side and it returns here with teeth. Shares are liquid. You can sell everything from your phone in under a minute, at 11pm, with nobody to talk you out of it.
Nobody panic sells a house. Not because homeowners are wiser, but because selling requires an agent, a campaign, a settlement period and about ninety days. The panic expires before the transaction completes. A share portfolio offers no such friction, so you have to supply it yourself.
Buffett, and the shirt
Warren Buffett's line is to be fearful when others are greedy, and greedy when others are fearful. It is quoted constantly and followed almost never, because it is a description of correct behaviour and not a method for producing it.
The more useful version is the shirt. A shirt you wanted at $100 goes on sale for $60 and you are pleased, because the shirt is the same shirt and you are paying less for it. Nobody has ever walked out of a store because an item they wanted was discounted.
A diversified portfolio falling 40% is the same companies, producing the same goods, employing the same people, at a lower price. If you are still contributing, a fall means every contribution buys more of the same thing. For anyone in their accumulating years, a long downturn early on is not a disaster, it is a discount on everything you were going to buy anyway.
The analogy has a limit and it should be stated. A shirt is the same shirt. A single company can genuinely be worth less because something real broke, and sometimes a falling price is correct information. That is precisely why this reasoning applies to a broad, diversified holding and not to an individual stock you have talked yourself into. Buying the dip on one company is not this lesson.
The five-year rule
The standard advice, and it is standard because it works: do not invest money you will need within five years.
The reason is arithmetic rather than caution. Over one year the range of outcomes for a broad share holding is enormous, and a bad year requires a good decade to recover from. Over ten or twenty years the range narrows dramatically. Money with a short deadline attached cannot wait out a downturn, so it should not be exposed to one.
Which makes the emergency fund (cash set aside for when things go wrong) part of your investing strategy rather than something separate from it. The real reason people sell at the bottom is usually not sentiment. It is that they need the money, the car died or the job ended in the same month the market fell, and they had no other source. A funded buffer is what converts a market fall from a forced sale into a screen you do not have to look at.
- Emergency fund, fully funded, before the portfolio grows large. Three months of spending, or six if you have dependants, as Amina moved to.
- Nothing you need within five years goes into shares. A house deposit in two years is a cash question, not an investing one.
- Write down your plan while things are calm, including what you will do in a 30% fall, and read it during one rather than deciding then.
- Keep contributing on schedule. The automation from the real estate module does its most valuable work in exactly the month you least feel like it.
- Check the portfolio less. Checking daily produces many chances to panic. Checking twice a year produces two.
What a downturn actually asks of you
It asks for nothing. That is the difficult part, because doing nothing does not feel like a decision and it does not relieve anything.
The investor who does best in a crash is almost never the one who moved cleverly. It is the one who had a buffer so they were not forced to sell, an automatic contribution that kept buying at lower prices without requiring courage, and a plan written when they were calm. All three are built in advance. None can be built on the afternoon they are needed, which is why the time to build them is now, while nothing is falling.
Check yourself
4 questions on this lesson. Nothing is recorded or sent anywhere.
1Why is panic selling worse than just realising a loss?
The market does not feel safe at the bottom, it feels terrible, which is what a bottom is. That is why the re-entry decision is so reliably mistimed.
2Why is share liquidity a trap during a downturn?
You have to supply the friction yourself, using rules written in a calm month, since none of these mechanisms can be installed during the fall.
3What is the limit of the discounted shirt analogy?
Sometimes a falling price is correct information. Buying the dip on one company is a different activity from continuing to contribute to a diversified portfolio.
4Why is the emergency fund part of investing strategy?
This is also why money needed within five years should not be in shares: it cannot wait out a downturn, so it should not be exposed to one.